Heineken Star Player
Award: Yellow Pencil
Yellow Pencil / Mobile Marketing / Mobile Interaction & Experience / 2012
Heineken Star Player is the world’s first multi-platform live dual-screen football game. Created for the premium beer that aims to make watching the best football in the world even better, Heineken Star Player engages fans and takes watching football on TV to the next level. Fans play along live with their favourite teams, predicting the outcome of key moments as the match unfolds to earn points and compete with friends.
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