Rare
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Press & Poster Advertising / 2011
To promote and instil the classic adventure spirit of Land Rover in the next generation of prospective owners, this brand campaign portrays Land Rover drivers as a group of people with an unconventional point of view. For them, there is nothing special about rare creatures found in hidden places around the globe. They are merely food, camping tools or even toilet paper.
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