Sandwich
Award: Yellow Pencil
Yellow Pencil / Outdoor Advertising / Ambient / 2011
Our idea was to prove Walkers can make any sandwich more exciting, even the town of Sandwich, Kent. Through a series of surprise events, we turned the sleepy town of Sandwich into the most exciting town in Britain. Each event featured a celebrity: JLS took the sixth form college assembly; Frank Lampard coached the college football team; Jenson Button got behind the wheel of a black cab; Marco Pierre White sold gourmet sandwiches from a market stall; and Pamela Anderson pulled pints at the local pub while Al Murray hosted the quiz. There was something for everyone.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.