GE Ecomagination iAd
Award: Wood Pencil
Wood Pencil / Mobile Marketing / Mobile Campaigns & Mobile Advertising / 2011
GE sought to demonstrate how Ecomagination technology can benefit everyone. We aimed to position GE at the forefront of solutions for cleaner energy and greater energy efficiency, resulting in greater good for both people and planet. In the Ecomagination iAd, GE demonstrated this through a cool experience with a simple message. Using innovative new media and rich interactions – while also pushing the boundaries of HTML5 and video integration – the iAd allows users to explore a world where they can shake, swipe and spin to discover how Ecomagination is working to help people, the Earth and industry coexist in harmony.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.