Oxford Thinking. And Doing.
Award: Wood Pencil
Wood Pencil / Graphic Design / Direct Mail (Graphic Design) / 2011
In collaboration with Michael Wolff, NB relaunched the University of Oxford’s fundraising campaign report, ‘Oxford Thinking. And Doing’. The report was distributed to a global audience of over 180,000 alumni. The university aims to raise £1.25billion to fund everything from roofs to bursaries. The report is a chance for the university to reach out to its alumni and remind them what makes Oxford thinking so unique. We produced a report that got to the heart of the matter: ‘Where the money’s going. Where the thinking’s going’. The report raised £250,000 in the first two weeks.
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