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Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Sponsorship Credits / 2010
These idents were part of HSBC’s sponsorship of the British and Irish Lions Tour of South Africa. They ran during the breaks of the matches throughout the whole two-month tour. The spots are short little moments, where we see famous British and Irish Lions players teaching real lions what it means to put on the famous red shirt.
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