Give It A Ponder
Award: Wood Pencil
Wood Pencil / Integrated / Integrated / 2010
Mobile harassment is a serious and growing problem among teenagers, with millions of mean texts and inappropriate photos sent every day. To address this problem, we created an integrated campaign that asked teens to stop and ‘give it a ponder’ before texting. The campaign came to life with the help of James Lipton and the iconic motion of stroking one’s beard while thinking, or pondering. The effort was seen online, on television, in cinemas, on posters and in a first-of-its-kind video chat plug-in that allowed users to grow a beard in real time.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.