UNIQLO Lucky Switch
Award: Graphite Pencil
Graphite Pencil / Digital Advertising / Tools & Applications / 2010
UNIQLO’s lucky switch is a small blog widget and a bookmark, which can change whole websites into UNIQLO advertising. Pushing the switch changes all the images on a website into online lottery tickets. If you draw a winning ticket, you and the blog owner will receive a UNIQLO tote bag. The losing tickets are then turned into UNIQLO banner ads. The switch created UNIQLO adverts 2.8 million times in just one month.
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