Winners
Digital Advertising / Banners & Pop Ups
Augmented Reality Banner
The King loves tech but loathes printers, so when it came to Burger King using augmented reality, it had to be simple. Without using printouts, banner viewers could see a regular dollar bill turn into BK value menu items right in front of their eyes, just by using their webcams. Using facial recognition, users were then turned into the King himself. This was a tastyaugmented reality experience all within a BK banner, something that’s never been done before.
