Fashion / Fishing / Gardening / Rock n’ Roll
Award: Wood Pencil
Wood Pencil / Press Advertising / Magazines Press Advertising Colour / 2009
Cheerios is the most popular brand of cereals in the U.S. In recent years, it has strived to make the claim ‘Eating Cheerios for six weeks can reduce cholesterol by four per cent’ a household fact. However this claim lacks the warmth that most Americans have grown to love about the brand. As the pursuit of a healthier life should not be cold and scientific, we came up with a campaign that showed what runs through people’s veins, as a reference to their to their passions in life. ‘Gardening’, ‘Rock n’ Roll’, ‘Fashion’ and ‘Fishing’ all show in a very visual way that health claims don’t need to be boring.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.