Volkswagen Customised Trucks – Beer Box / Egg Box / Milk Box / Fruit Box
Award: Wood Pencil
Wood Pencil / Poster Advertising / Poster Advertising Campaigns / 2009
The aim of this campaign is to remind the audience that Volkswagen trucks are ‘the only ones in Brazil tailored for your business’. Throughout the campaign, the main element is packaging designed to look like Volkswagen trucks. Wooden boxes contain large amounts of produce and have paintings on the side; they are transformed into trucks designed specifically to transport delicate products, such as milk, drinks or eggs.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.