Lullaby/Prison Guard/Broken Heart
Award: Wood Pencil
Wood Pencil / Radio / Radio Commercials / 2008
Combos are hollow pretzel nuggets with a cheesy centre. Since they taste remarkably like nachos or pizza, they are the perfect food for the target audience: guys aged 18-34. For this radio campaign, the objective was to inform people that Combos come in multiple flavours.
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