Effortless
Award: Wood Pencil
Wood Pencil / Broadcast Innovations / Interactive TV Advertising / 2008
Brylcreem had become very dated so the brief was to appeal to young guys who want to look cool without having over-the-top, poser’s haircuts. The star of the advert was cast in a MySpace competition as were the band. After a gruelling period of training and countless takes our star made us proud. We launched the ad online complete with a making-of and an album of tracks from the competition. After cinema we used TV and interactive TV to help draw more people into our community.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.