In order to build a more emotional connection with its consumers and to elevate its brand, Nokia restructured its product portfolio into four categories and commissioned Moving Brands to develop a new identity system. The WWMM event was the first holistic execution of the category work into a responsive, multi-sensorial experience for the Nokia marketing community. The brand experience was conveyed not only in the behaviour of the responsive elements but also across the whole experience, combining content and physical design into one. The response to the event was extremely positive with Are Thu, Vice President, Nokia Brand Strategy, remarking that Moving Brands was helping them to be a "brand of tomorrow".
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