New Blood Entry — Canna Beanz
Award: Wood Pencil
Heinz / 2023
There are 2.2 million British gamers who enjoy smoking cannabis, but their health is impacted by poor eating habits.
To solve this we’re positioning Heinz Beanz as the perfect munchies meal by releasing weed-themed Canna Beanz. Ordered through console-native apps, these novelty beans will improve the health of 6.6% of the UK population by encouraging them to pause their game and eat nutritious Baked Beanz.
