New Blood Entry — We Commit to Creating a Better World
Award: Graphite Pencil
giffgaff / 2023
'We commit to creating a better world - for us, our members, and our planet'.
The illustrated campaign that tells the story of giffgaff becoming a B Corp.
The idea is to capture the positive energy of a change that is about to happen and the excitement surrounding it.
Both Instagram stories series and out-of-home activations aim to make viewers feel included, seen, curious about what being a BCorp means, and most importantly encourage everyone to be a part of the giffgaff community.
What did the judges have to say?
I thought the illustration and design work was executed beautifully and it really captured a sense of community – which is part of what Giffgaff is all about. The colourful visuals and the sense of movement really draws you in.
Elin Manon Cooper, Illustrator