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New Blood Entry — DuoDash

Award: Wood Pencil

Duolingo / 2022

In order to create daily language learning habit, Duolingo is partnering with DoorDash to provide mini language lessons as an additional benefit for Dash Pass subscribers. Once the user orders food on DoorDash app, they will instantly be given a language lesson based on the food cuisine, which they can do while they wait for the food to be delivered. Language learners will also get restaurants leaderboards where they can earn a free meal if they're the most frequent customers of a restaurant. Duolingo will also create a function where friends can create a group food order, play the lesson against each other and whoever loses will pay the entire food.
I think the biggest challenge was the time. Coming up with the concept itself took months and my partner and I eventually had an intense month