New Blood Entry — Lady Library
Award: Yellow Pencil
The Case For Her & Teen Vogue / 2020
Lady Library
The lack of sexual knowledge, not only affects female pleasure, it also causes low self-esteem and has a huge impact on the women's physical and mental wellbeing.
To solve this problem, we created a new media that educates women the first 10 years of their puberty. During these years, the average woman uses 2.100 pads.
The Case for Her and Teen Vogue will make a collaboration with Libresse to launch Lady Library – pads that contain the 100 most important facts and visuals about sexual health.
The pads will work as an eye-opener for young women – and as a door into a universe of vital knowledge, helping them to reclaim their sexuality and to lead a healthy life that everybody deserves.
