New Blood Entry — Frisson

Award: In Book

DCM - Show the emotion of film / 2014

Some of the most powerful and emotional moments in cinema have also been the most tense, the most thrilling. For this reason I chose to focus on the feeling of 'frisson' - a sudden strong feeling of excitement or fear; a thrill. I took inspiration from the everyday as well as some of film's most thrilling moments. The ident aims to provoke a genuine reaction from the audience, building their anticipation for the film to come and cementing DCM as synonymous with the magic and emotion of cinema.