Dementia steals a happily ever after every 3 minutes. With research, a cure can be found, and we can change this.

We utilised the fairytale trope of happily ever after, opening with a prince and princess riding into the sunset, but flipped it on its head depicting the demise of our prince as he’s struck with different symptoms of dementia. 

The film ends with a rug pull, cutting to a real couple, reminding us that this isn’t a fairy tale; it’s the experience of millions of people in the UK today and a reminder of why Alzheimer’s Research UK is working hard for a cure.

Change The Ending

Otsuka Pharmaceutical is continually exploring various initiatives aimed at achieving a circular society. One such measure introduced in 2022 is the sale of returnable bottles. This initiative seeks to promote the recycling of glass containers, reduce waste, and decrease the use of plastics. To engage a broader audience with the theme of sustainability, we created a cutout animation featuring a fantasy adventure of a young boy and characters personified as returnable bottles. The story is designed to loop, symbolizing our commitment to realizing a circular society.

Scuffing Song

Since 1960, ASN Bank has been leading the charge in sustainability. The current challenges like climate, energy, and nitrogen crises, have inspired the question: What’s the role of a sustainable bank? This question drives ASN Bank’s brand strategy, shaping propositions, customer relations and innovation, leading to the introduction of the "Groene Bedoelingen" campaign. A film starring charming mystical animal creatures promoting sustainability for which we assumed the full creative production.

Groene Bedoelingen – Green Intentions

Using the latest AI technology on a single photograph, Deutsche Telekom created a virtually aged version of a 9-year-old girl—Ella—and made her an advocate for online child privacy. In a film, she confronts parents with the consequences of sharing kids' data online, pleading with everyone to #ShareWithCare. Ella’s message sparked a behavioral change proved by a survey in which 2 out of 3 parents stated a change of opinion on the topic “sharenting” and 55% of parents, said they would conceal their kids’ identity in future. Even police agencies adopted Ella’s message as an educational tool.

Without Consent: A Message from Ella

On the occasion of the bout between MMA boxers Anthony Joshua and Francis Ngannou on March 8th in Riyadh, Riyadh Season launched a global campaign aimed at captivating boxing enthusiasts across continents and generations. In this 2-minute teaser, the two boxers engage in combat portrayed in a Pixel Art style reminiscent of arcade video games. The adventures unfold as they exchange punches, are launched into space, and even battle with a grandmother. An epic and humorous film that intertwines real-life footage with cutting-edge visual effects.

Knockout Chaos

The film is a commercial for Rollin' Car Insurance, an Australian car insurance company, directed by Mrzyk & Moriceau. It follows a character being sucked into a vortex and sent on a trip through myriad dreamy dimensions. He flies, floats and bounces around different worlds and takes on many surprising formes, with Rollin' always on hand.

ROLLiN' – Smooth

British farming likes you to imagine idyllic barnyard scenes of years gone by. In fact, the vast majority of animals raised for the table and live rotten lives.  
 
Pig Farm, a dark but humorous look at the realities of where our pork comes from weaves together elements of fantasy and reality, to spark conversations and inspire people to change their eating habits.  
 
The cartoon film follows the journey of the pig farmer as he explains to his daughters what his day at the factory entails. As the film progresses the truth behind the industry's practices begin to be uncovered.

PETA Pig Farm

Launched during COP28 by WWF, 'Up in Smoke' visually articulates the urgent need to phase out fossil fuels. The film uses real smoke in stop-motion animation, to reflect the uncontrollable and destructive nature of fossil fuel emissions. It tells a poignant story of a young girl in a smoke-filled world, symbolizing the grave consequences of environmental neglect. The film's innovative approach in visual storytelling aims to drive awareness and inspire action for a sustainable future for the planet and humanity.

Illustrator / Animator

Up in Smoke

Animation Judge Bart Yates, Founder and Executive Producer at Blinkink, discusses NOMINT’s D&AD Yellow Pencil-winning ‘Up In Smoke’ for WWF: “It's a very cinematic piece of storytelling; intricately crafted using stop motion, but with some very innovative techniques.”

Curation by Siew May Khoo

Siew May Khoo

Animation Jury judge D&AD

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