"GUMMIS" is a response to the dystopian aftermath of Covid-19, exploring the blurred boundaries between reality and unreality. Through symmetrical illustrations, the artist expresses shock and understanding using bright colors on the right and eerie effects on the left. The AI-generated left-side images expose nonsensical yet seemingly real worlds, prompting reflection on reality, illusion, humans, and technology. This thought-provoking work inspires exploration of the relationship between humanity and the technological world, urging constant reflection in an era of contradictions and puzzles.

Gummies

Blimp is a variable display font designed to surprise and engage users to encourage interaction with words. Controlled by sound, motion, or animation, the three axes enable it to inflate, bobble and float like a balloon.

Taking a cue from childhood dreams it detaches from its earthly constraints, floating gracefully above the baseline on a mission to defy gravity and take aerial typography to new heights.

OC Blimp

An alphabet isn’t just a tool for expression, but an operating system for survival. 

The Fulani people are the world’s largest nomadic group. Their language, Pulaar, had no alphabet. Without one, the risk was that their culture would be swallowed by one that could operate in the digital world. In 1989, two brothers, Abdoulaye and Ibrahima Barry, began working on one. They called it ADLaM.

Microsoft worked with them and their community, to revise, optimize and digitize their updated alphabet – launching it on over 1 billion devices with Microsoft 365 – preserving their culture for generations

Graphic Designer and visual artist

ADLaM – An Alphabet to Preserve a Culture

OREOCODES is a mobile-led experience that brings together one of the most iconic duos of all time (Oreos & Milk) in a unique and innovative way. As it plays with the striking similarity between barcodes and stacks of OREOs.

By turning every mobile into an barcode/oreocode reader, people were able to get discounted OREOs directly from a milk pack, turning every milk in America (including milk alternatives like oat and almond) into an OREOs experience with thousands of offers available for people to order some cookies.

With OREOCODES every milk pack is practically and OREO shop.

OreoCodes

Japan Railway is well known for its practical convenience and on-time record, but our campaign enabled people to view the company in a more personal context. Using an interactive web app that was specifically designed for rail users, we created a pathway for people to engage in a conversation with the brand. 

This effectively turned everyday commuting into a brand experience, changing the way people felt about the company. Besides,it encouraged them to travel by rail to more distant destinations, and gave them an outlet for their creativity as they visited scenic attractions throughout Japan.

Exec Director, Design

Art Director

Designer

Executive creative director

My Japan Railway

Judges Ali Brown (President of  PRETTYBIRD) and Roberto Coelho (Music Producer at Satelite Audio) on Dentsu Tokyo’s Black Pencil-winning work ‘My Japan Railway’ for JR Group: “It just blew us away for the level of thought from start to finish, from concept to execution.”

Curation by Xiaojuan Zhang

Xiaojuan Zhang

Type Design & Lettering Jury judge D&AD

View Xiaojuan Zhang's featured curation