Jiazhi Studio is responsible for full-package renovation for hundreds of families and has a million fans on Chinese social media.

The people-centered design is the core of Jiazhi. Their design is based on the idea that home is the portrait of life.

Choosing the legends in AutoCAD as the elements to generate particular portraits of designers and customers, plus fonts.

The legends not only decorate design but also express industrial characteristics.

According to the logic of design, they made an algorithm that can customize personal avatars efficiently to enhance the exclusive experience.

Jiazhi Studio

For this year’s Amsterdam Museum Night, we launched the playful campaign THIS, THAT, THERE to enthuse Amsterdam youngsters and lower the barrier for first-time museum visitors.

The campaign celebrates the event’s diversity in the shape of an animated spiral-bound flip book packed with never-ending playful and rhythmic collages and stickers, capturing the unlimited combinations one can expect during the night.

Amsterdam Museum Night Campaign

A wayfinding system for railway builders

Totetsu Kogyo Co., Ltd. is a general construction company with far-reaching expertise in the field of rail-related construction.
We created a wayfinding system at the Totetsu Training Institute, which the company built to help preserve and develop highly capable human resources.
For our design motif, we used rail lines—the core identity of Totetsu Kogyo. The rail-line design marks flow lines to rooms, offering affordances for spatial movement.

Through the design, we strove to create a space that would help trainees feel a sense of pride in their work.

Totetsu Training Institute

We collaborated with the Romantic Route 3 Art Festival to craft a visual identity that distinguishes it from other art festivals.

To achieve this, we employ an approach centered on character design, transforming the event's imagery into a collection of 3D objects that exude playfulness and liveliness.

We selected five significant objects that symbolize the cultural insights participants can gain during their journey: tea, bamboo, a persimmon, a leopard cat, and a temple. These objects embody the Hakka people’s unique history.

The Romantic Route 3 Art Festival Motion Poster Series

Regardless of whether uppercase or lowercase is used, each letter simultaneously exists in both cases. Education is a holistic process, and its true purpose is to nurture independent and complete individuals. Early childhood education has an impact on adults, and the state of adults reflects the education they received as children. From small to big, from big to small. Based on this typeface, we have designed a complete visual identity system for the kindergarten, employing the simplest typography to make the typeface dance on the logo, lively and dynamic.

Curation by Tyrone Ohia

Tyrone Ohia

Graphic Design Jury judge D&AD

View Tyrone Ohia's featured curation