Fuzzy Feelings is a unique film reflecting on humanity in a divided world, promoting creativity and empathy. It urges kindness and a new perspective, seamlessly combining live action and stop-motion, crafted solely with iPhone and Mac. Set to George Harrison's 'Isn't It a Pity,' this story garnered 31M+ views, with an average view time of 2m23sec and a 65% completion rate. Praised globally, it topped holiday ad lists, generating 300+ headlines in 35 countries and boosting Harrison's streaming by 25%. Internet reviews lauded it as a work of art, highlighting its inspiring message of kindness.

Fuzzy Feelings

Seventeen independent creatives, artists and filmmakers came together in 2023 to create the emotionally colourful tapestry of 25 looping scenes depicting life in modern Britain for Channel 4’s bold brand transformation. 

Drawing on the concept of the ‘4’ as a traveller through the truths of the nation, the creative agency interpreted five themes - identity, the land, system, release and love. 

Viewers dive through the changing idents inside the number four, indulging in live-action, animation and full CG scenes that represent chaos held together by one system.

Chief Creative Officer

Executive creative director

Co-founder and ECD

Executive Creative Director

Founder/Director

Channel 4 Idents

Direction Judge Chas Appeti, Director and Cinematographer at Nothing Lost, on the beauty of 4creative’s D&AD Yellow Pencil-winning Channel 4 idents: “You’re on a carousel of a camera movement which doesn't end… I've never, ever seen anything like it.”

Direction Judge Chas Appeti on Channel 4 Idents

Otsuka Pharmaceutical is continually exploring various initiatives aimed at achieving a circular society. One such measure introduced in 2022 is the sale of returnable bottles. This initiative seeks to promote the recycling of glass containers, reduce waste, and decrease the use of plastics. To engage a broader audience with the theme of sustainability, we created a cutout animation featuring a fantasy adventure of a young boy and characters personified as returnable bottles. The story is designed to loop, symbolizing our commitment to realizing a circular society.

Scuffing Song

The campaign features a collection of six 2D animations by us, bringing key products to life with vibrant colors. Each animation explores the inspiration and utility behind the products, revealing unique stories and the designer's thought process. Inspired by the designer's Kuala Lumpur studio, glimpses of its interior are woven into the animations, creating a fantastical world aligned with the collection's imaginative vision.

Motoguo Spring Summer 2023 – Para-Pará Phantasia

The Settled Systems is a series of animated short films that tell original stories of new beginnings. Set against some of Starfield's iconic worlds, each story portrays a taste of the choices and adventures that await in the game:
- In Supra Et Ultra, a space pilot takes on increasingly dangerous missions to climb the social ladder.
- In Where Hope is Built, an orphan desperately wants to explore the stars, but a broken ship stands in her way.
- And in The Hand That Feeds, two criminal partners find themselves on opposite sides of a moral dilemma.

Curation by Duncan Gaman

Duncan Gaman

Animation Jury judge D&AD

View Duncan Gaman's featured curation