Contrails — the thin, white lines you sometimes see behind airplanes — have a surprisingly large impact on our climate. The 2022 IPCC report noted that clouds created by contrails account for roughly 35% of aviation's global warming impact, over half the impact of the world’s jet fuel. Google Research teamed up with American Airlines and Breakthrough Energy to bring together huge amounts of data — like satellite imagery, weather and flight path data — and used AI to develop contrail forecast maps to test if pilots can choose routes that avoid creating contrails.

Contrails – Making Flying More Sustainable with Google AI

The 1500+ synthetic chemicals used in textile dyeing harm workers, wearers and the environment. While the industry slowly changes, greenwashing prevails. Plants have long been used in dyeing, but without binding chemicals, color and health benefits fade quickly — making it unsuitable for mass production.

AIZOME ULTRA™ is a patented, ultrasound dyeing method. Instead of synthetic chemicals it uses a physical trick: ultrasound sets plant particles in motion at a custom frequency of 52.5kHz underwater, binding them to the fiber permanently. And with that, their color and health benefits.

AIZOME ULTRA – An Innovative Method to Create Textiles with Lasting Health Benefits

The creative idea was called “ Pret à Voter” or “Ready-to-Vote”. Instead of just informing the public about environmental ideas that can help shape the future, we removed one of the barriers to implementation, by actually pre-drafting the legislation to make them happen.

These 50 “Prêt à Voter” proposals became the vehicle of the idea both in terms of targeting newly elected MPs but also the general public through OOH and a social media campaign under the slogan “as the climate changes, laws should too”.

Solar Impulse – Prêt à Voter

People with Down syndrome stand to reap significant benefits from participation in exercise, but they don’t see themselves represented in sport. Introducing Runner 321, the movement led by adidas, that asks the world’s major marathons to reserve Bib 321 for a neurodivergent athlete who qualifies. Not only did we spark a global movement toward inclusion, but we successfully contracted all six of the world’s major marathons to reserve Bib 321 for a neurodivergent athlete, even though four of them are sponsored by our largest competitors.

Runner 321

Ariel’s #ShareTheLoad began in 2015, reimagining Ariel’s role as a household supplies brand by asking—"Is laundry only a woman’s job? 

2023 we shifted our focus to how consequences of not sharing the load could lookover time.

OUR INSIGHT:
Women start withdrawing silently from relationship over time because of unequal sharing of household chores.

CREATIVE STRATEGY:
Make men realise that unequal sharing of load is negatively impacting their relationship over time.

IDEA:
Make people #SeeTheSigns of Silent Separation.
See the signs of household gender inequality and how it hurts relationships.

See the Signs of 'Silent Separation'

Sustained Impact Judge Harsh Kapadia, CCO at MRM New York, on BBDO India’s ‘See the Signs of Silent Separation' campaign for Procter & Gamble, which was awarded a D&AD White Pencil: “Ariel's commitment to this [systemic issue] over the years shows how brands can be dedicated to having an impact in culture, while raising the bottom line of the business.”

Curation by Harsh Kapadia

Harsh Kapadia

Impact Jury judge D&AD

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