Japan Railway is well known for its practical convenience and on-time record, but our campaign enabled people to view the company in a more personal context. Using an interactive web app that was specifically designed for rail users, we created a pathway for people to engage in a conversation with the brand. 

This effectively turned everyday commuting into a brand experience, changing the way people felt about the company. Besides,it encouraged them to travel by rail to more distant destinations, and gave them an outlet for their creativity as they visited scenic attractions throughout Japan.

Exec Director, Design

Graphic Designer and visual artist

Art Director

Designer

Executive creative director

My Japan Railway

Judges Ali Brown (President of  PRETTYBIRD) and Roberto Coelho (Music Producer at Satelite Audio) on Dentsu Tokyo’s Black Pencil-winning work ‘My Japan Railway’ for JR Group: “It just blew us away for the level of thought from start to finish, from concept to execution.”

Judges Ali Brown and Roberto Coellho on My Japan Railway

In 2020 the Scott Trust commissioned an academic review to examine possible links between transatlantic slavery and the Manchester Guardian’s founders. Cotton Capital reports on how transatlantic slavery and its enduring legacies shaped Manchester, Britain and the world. For the identity we commissioned cotton tapestries of the first Manchester Guardian from 1821, tactile representations of the basis of the funders’ wealth. By unravelling these we reveal the cotton for which millions of Africans were transported and enslaved. Fraying the accepted narrative so we can create a fuller one.

Cotton Capital Magazine

The #UnPlasticIndia campaign unleashed three powerful image alarms on World Environment Day that simulate the opening of plastic bottles with human hands by twisting open the bottle necks but illustrate how the very act mercilessly kills marine creatures by suffocating them and twisting their necks. The still images moved when scanned on mobile and outdoor screens to ask a simple question

Still Using Plastic Bottles? 

The moving image alarms vividly demonstrated how the simple act of opening a plastic bottle mercilessly kills marine animals. Raising the alarm to eliminate single-use plastic.

#UnplasticIndia

Illustration Judge Brian Webb, designer at Webb & Webb Design, on Times of India’s #UnplasticIndia posters, which were awarded a D&AD Yellow Pencil for Illustration: “You instantly get the message, and it’s an image that stays with you.”

Illustration Judge Brian Webb on #UnplasticIndia

DINO KIDDO’s design is inspired by the concept of sharing and gathering with friends, creating Dino's friends. The aim is to evoke a sense of childhood, reminiscent of the times when we enjoyed burgers, games, and adventures with friends.
The design takes reference from various children's drawings, using brushstrokes similar to how children write to create an uncertain and playful atmosphere. The unstable lines and whimsical shapes carry a cute feeling, while the interaction between animals in the illustrations appears magical and creative, reminding people of their own childhood experiences.

Dino Kiddo

This commissioned animation series, crafted specifically for Hermès Instagram audience, seamlessly merges the artist's style with Hermès identity, highlighting iconic elements from the brand's DNA, such as horses, orange boxes, and iconic patterns etc. The animation combines a range of Hermès products through fluid morphing animation transitions, inviting the Instagram audience to immerse themselves in the visually captivating world of the brand.

Curation by Kat Irannejad

Kat Irannejad

Illustration Jury judge D&AD

View Kat Irannejad's featured curation