Renault Plug Inn is a peer-to-peer app that connects electric car drivers to home charger owners. Drivers can find and book the home chargers available wherever and whenever they need it, and charger owners can make money by renting them out. It’s like an Airbnb for charging spots that solves the problem of driving long distances through remote places where there used to be zero charging stations for electric cars while creating a new business model.

Renault – Plug-Inn

In an effort to increase foot traffic and revenue during their quietest month of the year, hardware store Bunnings Warehouse teamed up with the BBC’s hit show Bluey to conduct 7 full-store takeovers across Australia and New Zealand – rebranding their iconic warehouses to ‘Hammerbarn’ for all of Feb.

The collaboration helped bring the joy of animation to life – resulting in 1,829 pieces of coverage and $12 million in earned media – all within 2 weeks of launching, and a PR budget of $0.

Safe to say, the fans loved it and February store visits skyrocketed!

Hammerbarn

According to the Food and Agriculture Organization (FAO) in Colombia 6.1 million tons of food are wasted each year, and 40% of those are fruits and vegetables. As an answer to this problem, Makro Supermarkets set an objective to not only help at their stores, but to educate consumers on preventing food waste.
We used a media that has existed for decades: The Fruit Sticker with a real purpose: extending their life cycles suggesting recipes based on the fruit's ripeness and color, especially in their most ripe stages cause that’s when people avoid their consumption for cosmetic reasons.

Life Extending Stickers

Corona, turned this shortage challenge into an opportunity by producing its own limes. We partnered with local government and industry authorities to provide the most advanced knowledge to cultivate high-quality limes to farmers.

After 1000 days of research, development and farming, Corona Extra Lime finally hit the shelves all over China. Raising the quality standard of limes in the market, improving the experience of drinking Corona and improving the life of thousands of farmers since all profits were redirected to them so they could grow their farms and improve their living conditions.

Corona Extra Lime

We all know plants oxygenate the air, but few know they also have the power to remove every-day toxins in the home. Introducing SMART PLANTS, rebranding an existing range of houseplants as air-purifiers. 

Inspired by the ‘Energy Rating System’ for appliances, we created the ‘Pollutant Absorption System’ – built off de-classified NASA data, the unique new design system highlights the 5 main toxins found in the home, and which ones each plant can help remove.

Smart Plants

Black Friday week in Brazil breaks sales records.
However, we noticed that in 2022, the weeks after Black Friday were the worst for Samsung.com sales.

So, how could the company compensate for it in a fast and simple way?

We discovered that 80% of online shoppers abandon their shopping carts, and many do so intentionally to receive further discounts. We leveraged this behavior and offered them "Throw Back Deals" from 2 years ago: the latest product models at the price of old ones.

Samsung ThrowBack Deals

Inflation Cookbook is a digital grocery shopping tool that tracks real-time food pricing to help Canadians get inflation out of their cart. It addresses the complex challenge of price volatility in the industry by harnessing real-time data, tracking weekly price fluctuations of 400+ key ingredients across retailers at 80+ locations nationwide.

Inflation Cookbook

Commerce Judge Manuel Bordé, Global Chief Creative Officer Commerce at VML, on Dentsu Creative Canada’s D&AD Yellow Pencil-winning work Inflation Cookbook for food delivery service Skip The Dishes: “They created an app that curates lists of ingredients based on their inflation in the market. It was unanimous within the [jury] and from the beginning we knew that this was going to be awarded highly.”

Curation by Emma Harman

Emma Harman

Commerce Jury judge D&AD

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