sorry dog is a “cat-friendlier” coffee brand. Since dogs are only allowed to stay in its outdoor space, it apologizes to dogs first with the name “sorry dog”.

As shown below, the visual design of sorry dog is based on the manner of repeating a letter in daily light conversations to express a continuation of sound or a strong tone of voice, such as “I misssssssssssss U” and “Thank you soooooooo much”.

sorrrrrrrrrrrrrrrrrrrry doooooooooooog, it mimics the scenario that a kitten stepped on a keyboard and accidentally typed out repetitive letters and suggests a sincere apology to dogs.

Sorry Dog Cafe

To introduce thew new Leica M11 to the Brazilian market and start pre orders of the new camera, we created an exhibition that showcased the power of the new Leica M11 60MP sensor. Using one single photo, we cropped the image into 32 individual unretouched images. 
The exhibition was held at the Wickbold gallery and was also made into give away prints and a book.
During the event, all 40 M11 available for pre-order were sold.

The One Exhibition

Introducing AR-15 & Under Range Targets: 11 undersized designs built to the physical specs of schoolchildren (ages 15 and under).

Feeling generous? Visit our site and gift a target to one of six assault weapon-crazed U.S. Congressmen. We'll then ship that target directly to their office on Capitol Hill, with all proceeds helping fund the fight to reinstate the Federal Assault Weapon Ban.

Design Director

AR15 & Under

Our new studio website reflects our core values and technical expertise. We used this redesign to push the boundaries of web technology and storytelling. The site features a mix of carefully crafted animations and meaningful content, showcasing our belief in constantly striving for better.

Lusion.co

Website visitors were able to watch the bags open up and fold away all by themselves with lifelike movement, as if they were pets. They were also able to expand and stow away the website’s user interface with ease—an experience that subconsciously conveyed the bags’ functionality. We applied this open-up-and-fold-away aesthetic throughout the website to give it thematic unity, as well as to solidify Shupatto’s new brand image.

Shupatto Official Site

The Adidas Gazelle ad blends vintage charm with contemporary flair, showcasing the sneaker's versatility in diverse urban settings. Dynamic cinematography captures the Gazelles in action, accompanied by a catchy soundtrack. Brief nods to its history tie past to present seamlessly. The ad celebrates individuality and community, with the Gazelle as the unifying symbol of expression.

Gazelle

IBM Quantum System Two is the world’s first modular, customizable quantum computing system. It facilitates any number of cryostat configurations and enables users to swap in classical and AI hardware to increase computational capacity.
System Two is clad in anodized, polished aluminum and surrounded by a box of 70/30 glass that act as both a mirror and a window into the system. At its core, the nine-ton dilution refrigerator contains three world-leading IBM Quantum processors in a vacuum colder than deep space, designed to combat outside interference.

IBM Quantum System Two

The use of modern craftsmanship exudes a rustic and elegant atmosphere. The mottled gold on the outer cover forms a strong color difference with the rich colors in the inner text. The folding of the inner text binding cloth into bamboo slips plays a role in regulating the reading rhythm and exudes a sense of mystery from the East. The continuously folding pages of the color plate also match the characteristics of the Hanfu thousand fold and hundred pleats. The structure and layout are novel and unique, utilizing new materials and processes to achieve conceptual innovation.

Glory Through the Ages: The Culture of Hanfu

Graphic Design Judge Veronica Fuerte, Founder & Creative Directress at Hey, on LINLIN Design Studio’s D&AD Yellow Pencil-winning work ‘Glory Through the Ages: The Culture of Hanfu’ for client Chemical Industry Press: “The sensibility of how it's made is another level… when it comes to physical product, it needs to be outstanding; and this has all the elements.”

Graphic Design Judge Veronica Fuerte on Glory Through the Ages: The Culture of Hanfu

"GUMMIS" is a response to the dystopian aftermath of Covid-19, exploring the blurred boundaries between reality and unreality. Through symmetrical illustrations, the artist expresses shock and understanding using bright colors on the right and eerie effects on the left. The AI-generated left-side images expose nonsensical yet seemingly real worlds, prompting reflection on reality, illusion, humans, and technology. This thought-provoking work inspires exploration of the relationship between humanity and the technological world, urging constant reflection in an era of contradictions and puzzles.

Gummies

Japan Railway is well known for its practical convenience and on-time record, but our campaign enabled people to view the company in a more personal context. Using an interactive web app that was specifically designed for rail users, we created a pathway for people to engage in a conversation with the brand. 

This effectively turned everyday commuting into a brand experience, changing the way people felt about the company. Besides,it encouraged them to travel by rail to more distant destinations, and gave them an outlet for their creativity as they visited scenic attractions throughout Japan.

Exec Director, Design

Graphic Designer and visual artist

Art Director

Designer

Executive creative director

My Japan Railway

Judges Ali Brown (President of  PRETTYBIRD) and Roberto Coelho (Music Producer at Satelite Audio) on Dentsu Tokyo’s Black Pencil-winning work ‘My Japan Railway’ for JR Group: “It just blew us away for the level of thought from start to finish, from concept to execution.”

Curation by Oriana Gaeta

Oriana Gaeta

Writing for Design Jury judge D&AD

View Oriana Gaeta's featured curation