Muddied by bots, fraud, and theft, the data industry has trust and quality issues. Enter: U Group, whose platform enables brands to directly connect with people, delivering high-quality, highly equitable data, straight from the source. To lead change and create a better world of data, we partnered with U Group on an identity that repositions them as the ‘authenticators of data’. By emphasising the very real people who give data meaning, and demanding an ethical data landscape, we helped U Group start a much needed global conversation about what data is — and what it can be.

U Group Brand Voice

A local winemaker wanted to brand his creations and create packaging that captured his approach to winemaking. He is a single man operation, crushing grapes and aging the juice from his home garage in rural Ontario. His rough, no frills approach and garage full of stuff became the spark for Garage Wine. In the pretentious world of wine, this is the most honest story.

Garage Wine

Writing for Design Judge and copywriter Felipe Duarte on Leo Burnett Toronto’s D&AD Wood Pencil-winning packaging for Garage Wine: “Verbal design copy is one of the best ways to bring authenticity and honesty.”

Writing for Design Judge Felipe Duarte on Garage Wine

The Department of Bed Intentions founded by Sophie McGrath shakes up the saturated market of modern sexual wellness by carving out a new category. The entrant company evolved the original vision, a singular sex product with a different name, to a brand that considers both sex and sleep. Designed to enhance the 1/3 of your life spent in bed in a safe and fun way, the brand is also perfectly positioned to welcome shame-free conversations around intimacy. Inspired by the science of the body, sustainability and transparency, Blurr worked on brand strategy and identity, renaming, packaging and UX/UI design.

The Department of Bed Intentions

Through the naming of the six London Overground lines, TfL and the Mayor of London set a new benchmark for how cities can name their public infrastructure. A citywide co-creation project led to names that celebrate what Londoners are proud of.
Lioness: empowering women in sport 
Mildmay: honouring LBGTQ+ history and the critical role of small healthcare centres
Windrush: how the generation shape and enrich London’s identity today
Weaver: how migration has revolutionised fashion 
Suffragette: fight for social reform 
Liberty: freedom of movement of and historic independence of Havering

TfL Overground Naming

Anfíbio ("amphibian" in Portuguese) is a food ecosystem in Lisbon's riverside that comprises three kiosks and a restaurant with a kitchen below the water level. An Amphibian lives two different lives: steady on the ground, keeps dancing in the water. It's neither fish nor meat. It has snacks, but also haute cuisine. It's Portuguese, but fluent in English. It's an ever-changing restaurant illustrated by a set of amphibians that are not human, nor animal: they were born out of the surreal possibilities of this restaurant, and they were inspired by the menu and restaurant.

Curation by Gemma Wilson

Gemma Wilson

Writing for Design Jury judge D&AD

View Gemma Wilson's featured curation