Millions of low-income women in Mexico are unable to become entrepreneurs because they do not have access to bank credit. According to the Comisión Nacional Bancaria y de Valores (National Banking and Securities Commission), 83% of them don’t have a typical credit history, so their loan applications are rejected. Yet these women have received loans from neighborhood stores all their lives, so in fact they have a long credit history. Datatienda.mx collects this information from the neighborhood businesses and uses it to create a credit history.

Data Tienda

Wolff Olins partnered with Instacart to reimagine its brand and cement its position as a beloved, trusted partner. We created the Shop+Savor ethos - marrying a commitment to product innovation with the emotion, satisfaction and value the service adds to people’s lives. The streamlined carrot top doubles as an arrow, showing you can add anything to your cart, not just food. The new design system has helped transform the Instacart experience, allowing it to stretch, flex and play a bigger role in the lives of both internal teams and customers.

Instacart

Sundance Film Festival is the largest and longest-running independent film festival in the United States, offering a platform for boundary-pushing stories since 1978. Porto Rocha developed the first ever core identity for the festival, allowing it to establish a more consistent brand presence while maintaining the flexibility to evolve over time. From the film-inspired design system and logo – a 16:9 framing device – to a brand voice that plays the role of narrator, the identity is anchored in the concept of SFF as a stage and champion of stories, artists, and culture.

Sundance

The Greatest is a short film showcasing Apple’s ongoing commitment to accessibility. It aims to raise awareness of Apple’s accessibility innovations, and was consciously representation disabilities in a new way by celebrating people’s abilities in everyday moments. The cast played a core role in the creative process, sharing their personal experiences to ensure a truthful representation of their world. The script was then crafted to faithfully express that reality, resulting in a film uniquely conceived, created, and scored by the cast.

Accessibility - The Greatest

Christmas should be a happy time when people gather with their families. Unfortunately, many LGTBQIA+ people experience this time of year in a completely different way. Many feel rejected by their own family, and often have to hide their identity or even spend the holidays alone. Whisky brand J&B doesn’t want anyone to miss out on the celebrations, so for its Christmas campaign, it spread a message of acceptance and love, encouraging people to make sure that their family members don’t feel left out during the holiday season.

The idea of Knock Knock was inspired by Morse code. Cheil created a solution that allows victims in dangerous situations to alert the police by tapping on any number, without saying anything.

Knock Knock

People think they know what ‘suicidal’ looks like: crying, anger, despair. In the absence of these signs, nobody intervenes. With 125 people taking their own lives each week, long-term partners Campaign Against Living Miserably (CALM) and ITV, the UK’s largest commercial TV station, urgently needed to highlight the fact that ‘suicidal’ doesn’t always manifest the way people expect. So on the happiest day of the year, adam&eveDDB worked with them to created The Last Photo, a hard-hitting campaign that started a vital national conversation and empowered the UK to help prevent suicide.

The Last Photo

To make the consequences of climate change tangible to everyone, TV 2 Denmark turned to a Danish design icon – the Copenhagen bench. TV 2 Denmark made a simple change to the design and elevated the bench by 85 centimetres to match the UN Climate Report’s estimate for the rise in sea levels by the year 2100. In collaboration with the original producer, TV 2 Denmark created 15 elevated benches from upcycled metal and recycled wood and placed them at central locations in Denmark’s largest cities, immediately grabbing people’s attention.

The Copenhagen Bench

DDB Chicago created an activation for Molson Coors that took out-of-home to a whole different level. Using a white paint that reflects 85% of sunlight, the ‘chillboards’ covered the area of 160 average-sized billboards, raising awareness of a global issue while helping one overheated community in Miami, Florida stay cool. A custom dynamic typeface was also designed to adapt to each roof, covering 96%. The activation was filmed and shared online so that, even if the ads were meant to be felt rather than looked at, the target audience could still see them.

Coors Light - Chillboards

Morning After Island is the story of how a scrappy activist group used applied creativity to transcend national borders and spur a global movement that’s powerful enough to provide a solution for millions of women. The morning after pill is illegal in Honduras, giving no options to the one out of every four girls who will become pregnant before turning 18. The insight: if people’s rights are denied in their own homeland, there’s only one possible choice – to leave the country. Excell Publicidad y Mercadeo SA de CV built a platform in international waters and used it not only to take the pill, but to ensure women’s voices were heard by the government.

Curation by Renato Winnig (online jury)

Renato Winnig (online jury)

Impact Jury judge D&AD

My favorite winning projects