New Blood Entry — What a Colorful World
Twister & 1HQ Netherlands / 2024
Observation:
Ice cream makes us happier because it raises our serotonin and dopamine levels. That's why treats like Twister are popular for maintaining summer happiness. However, when winter comes in the Netherlands, the bright colours turn grey, fewer people eat ice cream, and it rains a lot.
Insight:
Twister ice cream transcends seasons, adding a burst of color to life year-round, not just as a summer delight.
Idea:
Here's our idea: "What a Colorful World!" We're collaborating with Dutch mural artists to brighten up places in rainy Netherlands. We'll use hydrochromic paint that shows Twister's bright colors only when it's raining. This adds a touch of ice cream joy and increases our happiness, whether it's sunny or raining.
