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Luxury Jury

  • D&AD Awards 2024

Design and creative communication campaigns for luxury brands. Includes films, motion, photography, audio, CSR, retail, editorial, commerce, packaging and sustainable footprint of the brands.

Luxury industry sectors include Fashion, Beauty, Jewellery, Watches & Accessories, Alcohol, Automotive, Travel, Experiential and Food.

Subcategories

You can enter your work in the following subcategories.

  • 9001 - Experiential

    Experience-led brand activations for luxury brands that target businesses and consumers. May take place in the physical world, the virtual world or a combination of both.
  • 9002 - Film & Motion

    Film and motion for luxury brands across all platforms. Includes social, TV/VOD and cinema commercials for B2B and B2C and product-based films.
  • 9003 - Photography

    Commercial photography used in projects for luxury brands. Images must have been commissioned or licensed for the purpose of selling products and services.
  • 9004 - Digital

    Digital marketing campaigns and communications for luxury brands that primarily make use of technology, data and digital platforms.
  • 9005 - Commerce

    Creative commerce ideas that inspire and enhance the exchange of luxury goods and services. Includes consumer and B2B transactions. Includes both e-commerce and retail commerce.
  • 9006 - Use of Technology

    The use of immersive technologies for luxury brands to extend reality and change the way brands interact with consumers. Includes the use of AR, VR or MR to blend real and virtual worlds, and applications across web 3.0 and the metaverse.
  • 9007 - Social

    Luxury brand communications for social platforms. Include the use of both influencers and creators.
  • 9008 - Retail

    The interior design of physical retail spaces for luxury brands, including pop-ups and digitally-driven stores. Includes visual merchandising, window displays and designs that feature AR, VR or MR technology to blend real and virtual worlds.
  • 9009 - Editorial

    Digital and printed editorial publications or elements of them for luxury brands
  • 9010 - Corporate Social Responsibility (CSR)

    Products and campaign communications that demonstrate luxury brands' commitment to social and environmental concerns.
  • 9011 - Packaging

    Innovative design for luxury brand packaging. All work entered must have been commercially sold with a barcode or sales identifier. Any non-English language on the packaging needs to come with a translation.