New Blood Entry — HSBC - Adapt the World
HSBC / 2024
With "World's Local Bank." as the slogan, HSBC was the banking hub, and businesses came to them for market insights and expertise to expand into the new market. But as time went on, many fin-tech companies and other banks started to offer or sometimes even better finance products than HSBC, which had impacted the global image HSBC Had built for years. So, with the record high business and leisure travelers in the market, we've decided to utilize one symbolic object they rely on everywhere they go - the charging adapter. By aligning the HSBC logo with simple graphic icons of different adapters worldwide, we can communicate how international banking should be as easy as plugging them.
