Bee Loop is a zero waste packaging designed using beeswax, making it organic, recyclable, renewable, edible, biodegradable, antifungal, antiviral, antiseptic and antibacterial.

Bee Loop Honey Pot

The San Francisco Symphony is a 108-year-old international cultural touchstone with a legacy of rewriting the rules to advance the relevance of the orchestral arts. The organisation has passed the baton to visionary conductor and composer Esa–Pekka Salonen, and is transforming programming approaches and subverting hierarchy of the industry through a DEI-focused organisational overhaul. Collins was invited to clarify, define and express this vision with the Symphony, re-asserting classical music as a crucial contemporary art form – staying rooted in community and strengthening century-old bonds.

San Francisco Symphony Dynamic Logotype

Doritos was introducing a new, limited edition flavor in the Brazilian market: Doritos Wasabi. A bold move, from a bold brand, was asking for a bold campaign. So, in a Portuguese-speaking country, AlmapBBDO produced and aired an entire campaign in Japanese.

Doritos Wasabi

Since credit cards were invented they’ve always used people’s legal names, which makes perfect sense – unless you’re trans or nonbinary. And if someone hasn’t changed their name (which is difficult in many states), this can be dangerous. Mastercard wanted to change this - but needed a bank to issue new cards. So the brand launched it themselves as a call to the entire industry to change.

Chief Creative Officer

Executive Creative Director

True Name

Le chocolat des Français manufactures natural and handcrafted chocolate bars 100% made in France. To break barriers of traditional chocolate, the brand adopts a bold and unconventional choice of colours; as well as funny and provoking illustrations of France. From its creation, it deliberately chose to move away from market standards by collaborating with more than 500 artists, releasing more than 1000 different bars. Each product is signed by its illustrator.

Curation by Shaobin Lin

Shaobin Lin

Packaging Design judge D&AD

My favorite winning projects