You Love Me is a short film that aimed to unpack the world’s fascination with Black culture while showing that the lives that make up that culture are one and the same. In other words, you cannot love the culture while consistently disregarding the people. The film sought to speak from inside the Black community outwards – making sure the audience felt seen and heard while solidifying Beats as a platform to amplify the voices of Black youth at a crucial time in collective history.

You Love Me

In 2021, the UK entered its third national lockdown due to the Covid-19 pandemic, which meant people were spending more time indoors than ever before. Leo Burnett London needed to remind McDonald’s customers that even though they couldn’t visit at this time, the brand would still deliver to them. Beautiful execution and craftsmanship was integral to the impact of the campaign.

Lights On

People suffering from NTM, a rare lung disease, aren’t being diagnosed by their doctors. To get doctors to understand the impact undiagnosed NTM has on patients’ lives, Insmed paired real NTM patients with animators to create original films that communicate how hard it is for patients to live without a diagnosis. Trapped is the reimagination of Beth’s story using stop-motion animation. Prior to being diagnosed, Beth’s repetitive symptoms made her feel like she couldn’t escape from NTM. She felt imprisoned in a monstrous contraption that made her cough constantly, and feel fatigued and feverish.

Unbreakable

Back in 2019 Brexit dragged on didn’t it? It became almost a taboo word, up there with the topics to avoid at a dinner party. So, rather than contributing to the doom and gloom headlines around the UK’s imminent departure from the EU, P&O Ferries produced these ads to defuse the negativity around Brexit and bring a little playful humour and positivity to the conversation. On a commercial level, the ads provided reassurance that P&O Ferries remained committed to its 180-year-long endeavour of connecting the UK and mainland Europe, regardless of the outcome.

Brexit Reassurance Campaign

In January 2020, Beyoncé released a fashion collection with adidas. It sold out instantly. But not before fans noticed that the items looked nearly identical to the employee uniforms at Popeyes. That’s when GUT Agency jumped in with a shot-for-shot recreation of Beyoncé’s campaign, giving fans who missed out on her collection a chance to purchase the clothes that inspired it: the actual Popeyes employee uniforms. The result was a campaign that challenged the rules of fashion and saw everyday people paying the brand to become influencers.

That Look From Popeyes

Pulse Films was tasked with creating a split screen film that matched actions from disparate sports across the central line to create seamless, unified bodies and moments of motions. Thematically the emphasis was on sporting unity and togetherness in the face of adversity. Stylistically Pulse Films wanted the combinations to feel natural and un-gimmicky and more like found footage than anything overly crafted so sought to make its work as invisible as possible.

You Can't Stop Us

The Show Must Go On is an uplifting global Christmas TV ad campaign which follows a young, talented ballet dancer as she prepares for the role of a lifetime. This being 2020, things don’t go to plan, but with the support of friends and family and her own tenacity and optimism, she delivers a spectacular performance for her awestruck neighbours.

Curation by Oswald Yvan

Oswald Yvan

Production Design judge D&AD

My favorite winning projects