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D&AD Annual 2020

Zhong Maofeng—Maofeng Winter Rice Wine Packaging Design
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  • Packaging DesignSustainable

Country

  • China

Client

  • Shaoxing Zhongmaofeng Wine Industry

Design Agency

  • Zhou chen

Maofeng Winter Brewing is brewed by national winemakers and supervised by national sommeliers, and is rooted in Chinese culture. Three contemporary Chinese artists, including a ceramic artist, painter, and designer, collaborated to design the packaging. The overall design not only considers the local flavour but also reflects modern aesthetics. All materials are from renewable sources and can be recycled for reuse without environmental pollution.