Your Plastic Diet
Today, there are no limits on plastic production. The only way to stop plastic is a Globally Binding Treaty, and the only way to achieve that is to lobby governments. WWF research found that we consume approximately 100,000 microplastics a year. Shocking, but hard to comprehend. Grey Malaysia took that abstract scientific data and quantified it, visualising it into a singular, universally understood and compelling fact - you eat a credit card every week. By transforming an environmental crisis into a personal one, it created the largest and fastest public movement in WWF history.
- ImpactInitiative/Not for Profits
Country
- Malaysia
Client
- WWF
Executive Creative Director
- Graham Drew
Creative Director
- Andrew Fong
- Heng Thang Wei
Copywriter
- Selva Ganapathy
Designer
- Kevin Wong
Art Director
- Ralve Khor
Producer
- Suzy Chiang
Senior Account Director
- Marcus SK
Animation & Visual Effects
- MFX
Regional Business Director
- Rohit Nair
Chief Communications Officer
- Huma Qureshi
Strategic Director
- Matt Simms
Audio Production
- Maveriq Studios
Chief Strategy Officer
- Mans Tesch
Advertising Agency
- Grey Malaysia
Today, there are no limits on plastic production. The only way to stop plastic is a Globally Binding Treaty, and the only way to achieve that is to lobby governments. WWF research found that we consume approximately 100,000 microplastics a year. Shocking, but hard to comprehend. Grey Malaysia took that abstract scientific data and quantified it, visualising it into a singular, universally understood and compelling fact - you eat a credit card every week. By transforming an environmental crisis into a personal one, it created the largest and fastest public movement in WWF history.
