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D&AD Annual 2020

Yoto Player
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  • Product DesignConsumer & Wearable Technology

Country

  • United Kingdom

Client

  • Yoto

Designer

  • Yemima Lorberbaum
  • Jon Marshall
  • Harc Lee

Chief Creative Officer

  • Tom Ballhatchet

Product Director

  • Ben Callicott

Chief Executive Officer

  • Ben Drury

Chief Technology Officer

  • Filip Denker

Design Agency

  • Pentagram

Yoto Player is a smart speaker for kids, which lets them listen to stories, music, radio, podcasts and more. It delivers audio for children in a way that puts them in control of the content themselves using physical cards. The aim was to open up a world of audio that fires children's imaginations and relieves some of the anxiety that parents have about screen time. Designed from the ground up for children, it is deliberately not toy-like and appeals to older kids and parents as well. The physical cards used for playback promote tactile play and fine motor development.