WTFold
For the launch of Samsung’s first foldable, high-tech smartphone, the Galaxy 5G Fold, SiR MaRY worked with Swiss typographer Tomas Hirter to develop typography that unfolded just like the phone.
- TypographyPosters
- TypographyType Design
- TypographyIntegrated
- Graphic DesignIntegrated Graphics
Country
- Switzerland
Client
- Samsung
Chief Creative Officer
- Florian Beck
Creative Director
- Pascal Baumann
- Andi Portmann
Senior Art Director
- Constantin Camesasca
Senior Copywriter
- Tobias Röben
Design Director
- Thomas Berger
Typographer
- Thomas Hirter
Head of Strategy
- Nicolas Hostettler
Social Media Manager
- Jeannine Buacher
Senior Consultant
- Tina Mons
Advertising Agency
- SiR MaRY
For the launch of Samsung’s first foldable, high-tech smartphone, the Galaxy 5G Fold, SiR MaRY worked with Swiss typographer Tomas Hirter to develop typography that unfolded just like the phone.