Wordless Bar
225,000 older people often go a whole week without speaking to anyone. Cadbury wanted to highlight this and help too. It donated the words from its iconic Dairy Milk bars, leaving the front of the nation’s most popular chocolate bar empty, apart from the glass and a half of milk icon on the instantly recognisable purple background. The pack’s reverse explained that 30p per bar went to the charity Age UK and how the public could donate their words too. Bar sales alone raised £400,000 for the charity Age UK and over one million people have donated their words to lonely older people.
- Packaging DesignLimited Edition
Country
- United Kingdom
Client
- Cadbury
Advertising Agency
- VCCP London
- VCCP
Executive Creative Director
- Darren Bailes
Creative Director
- Chris Birch
- Jonny Parker
- Asa Cook
Creative
- Rob Ellis
- Peter Reid
Senior Account Director
- Hayley Gilson
- Genevieve Hole
Account Manager
- Florence Wong
Business Director
- Matt Smith
Media Agency
- Carat
Design Agency
- VCCP
- VCCP in collaboration with Design Bridge
- Design Bridge
Managing Director
- David Boscawen
Agency Producer
- Romana Kit
Planner
- Shannon Singh
- Sophie Kerbegian
- Hannah Martin
Designer
- Kirsty Struthers
225,000 older people often go a whole week without speaking to anyone. Cadbury wanted to highlight this and help too. It donated the words from its iconic Dairy Milk bars, leaving the front of the nation’s most popular chocolate bar empty, apart from the glass and a half of milk icon on the instantly recognisable purple background. The pack’s reverse explained that 30p per bar went to the charity Age UK and how the public could donate their words too. Bar sales alone raised £400,000 for the charity Age UK and over one million people have donated their words to lonely older people.
