When the game became an Art
At Basket Le Mag, the great players are considered artists. Images of their cult moves have been viewed millions of times. But one thing alone makes these champions unique: their statistics. Only the numbers have the capacity to let us truly understand how and why they made history. So the magazine turned these stats into data visualisation. And, since it considers the great players to be artists, it decided to turn the data visualisation into works of art.
- IllustrationPosters
Country
- France
Client
- Basket Mag
Creative Agency
- TBWA\Paris
Chief Creative Officer
- Benjamin Marchal
- Faustin Claverie
Creative Director
- Fabien Duval
- Glen Troadec
Art Director
- Valentine Foulonneau
- Sacha Stojkovic
Account Manager
- Natacha Chavellier
Editor in Chief
- Yann Casseville
Advertising Agency
- TBWA\Paris
At Basket Le Mag, the great players are considered artists. Images of their cult moves have been viewed millions of times. But one thing alone makes these champions unique: their statistics. Only the numbers have the capacity to let us truly understand how and why they made history. So the magazine turned these stats into data visualisation. And, since it considers the great players to be artists, it decided to turn the data visualisation into works of art.
