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D&AD Annual 2020

What Kinda Music
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  • Music VideosMusic Videos

Country

  • United Kingdom

Client

  • Tom Misch

Production Company

  • Stink Films London

Director

  • Douglas Bernardt

Executive Producer

  • Katie Lambert
  • Kate Galytska

Producer

  • Valentyn Petyshkin
  • Martha McGuirk

Director of Photography

  • Adolpho Veloso

Service Company

  • RadioAktive

Production Manager

  • Yuri Galitskiy

Production Assistant

  • Vladimir Altsybeev

First Assistant Director

  • Vadim Yuzba

Focus Puller

  • Vlad Dobrik

Advertising Agency

  • Stink Films

Design Agency

  • Stink Films

Paranoia takes hold in Douglas Bernardt’s thrilling vision for Tom Misch and Yussef Dayes. Traversing a subway station in Kiev, the lead character snaps his neck back and forth, trying to catch a glimpse of the eyes trained on him. Everyday people morph into threatening figures as they glare and gossip, and all he can do is keep walking. He’s then running through a vast forest, representing his confused emotions and the labyrinth that is his mind. Inside this world, he has a chance to pause and consider his surroundings, a juxtaposition to the dark city and its cacophony of noise and violence.