We're The Superhumans
Solution & Cultural Context: Following on from the 2012 campaign, this campaign's brief was to change the global perception of disability - far more than an advert to simply get viewers to watch the Paralympic Games. It shows not just sports people, but also everyday people with a huge range of disabilities, all overcoming their disabilities - reflecting the ‘Yes I Can’ of the music track. The ad portrays superability over disability, spreading awareness and drumming up enthusiasm. Audience: Internationally
- Film Advertising CraftsDirection for Film Advertising
Year
- 2017
Country
- United Kingdom
Agency Producer
- Shananne Lane
Colourist
- Jean-Clement Soret
Creative
- Richard Biggs
- Alice Tonge
- Jolyon White
- Dougal Wilson
Creative Director
- Alice Tonge
Director
- Dougal Wilson
Director of Photography
- Daniel Landin
Editor
- Joe Guest
Executive Creative Director
- John Allison
- Chris Bovill
Executive Producer
- James Studholme
Producer
- Ewen Brown
Production Designer
- Andy Kelly
Sound Design
- Anthony Moore
Advertising Agency
- 4creative
Post Production
- MPC
Production
- Blink
Client
- Channel 4
Brand
- Paralympics
Solution & Cultural Context: Following on from the 2012 campaign, this campaign's brief was to change the global perception of disability - far more than an advert to simply get viewers to watch the Paralympic Games. It shows not just sports people, but also everyday people with a huge range of disabilities, all overcoming their disabilities - reflecting the ‘Yes I Can’ of the music track. The ad portrays superability over disability, spreading awareness and drumming up enthusiasm. Audience: Internationally