Volvo – Lifesaver
With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival.
- ImpactInitiative/Brands
Country
- Netherlands
Client
- Reinier Bonebakker
- Joyce Schellevis
- Tanja Stomp
- Volvo
Production Company
- Smarthouse Films
Advertising Agency
- Ogilvy - Social.Lab (Amsterdam)
Executive Creative Director
- Tolga Büyükdoganay
- Michael Jansen
Creative
- Rens Quirijnen
- Stephan Gonnissen
Creative Director
- Joris Tol
- Gijs Sluijters
Design Lead
- Paul Duijser
Account Director
- Carla Senf
- Esther de Kok
Account Executive
- Simone de Haan
Strategic Director
- Joost van Liemt
Producer
- Danielle Guirguis
Director
- Roel Boorsma
Director of Photography
- Marc de Meijer
Editor
- Will Judge
PR Manager
- Fleur Ondersteijn
- Maxime van Heumen
With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival.
Comment from D&AD Community
It's a compelling piece of work from a brand that has hung its hat on safety. In this advert they have taken the safety you experience in a Volvo and extended it way beyond.
— Kwame Taylor-Hayford, President and Co-Founder of Kin,
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