VEGI-BUS
Local agricultural economies face a big challenge. In Japan, transporting vegetables can be costly and time consuming because the produce travels to consumers through centralised distribution networks. Hakuhodo Inc’s solution was to build a new platform that lets vegetables be traded within the place of origin. Bus-sharing service VEGI-BUS was born, integrating eCommerce and SNS. The service directly unites farmers and consumers, boosting local communications and achieving a large reduction in traveling time and costs.
- Design TransformationHolistic Design Transformation
- Design TransformationCustomer Experience Transformation
Country
- Japan
Client
- Vegibus
User Interface & User Experience Design
- Standard Inc.
Client Chief Executive Officer
- Yuriko Kato
Strategic Planning Director
- Hironori Iwasaki
Art Director
- Shuhei Kuwabara
Strategic Planner
- Shuta Tokuda
Consultant
- Tsunashi Yamaguchi
Designer
- Ryo Yoshitake
Advertising Agency
- Hakuhodo
Design Agency
- STANDARD
Local agricultural economies face a big challenge. In Japan, transporting vegetables can be costly and time consuming because the produce travels to consumers through centralised distribution networks. Hakuhodo Inc’s solution was to build a new platform that lets vegetables be traded within the place of origin. Bus-sharing service VEGI-BUS was born, integrating eCommerce and SNS. The service directly unites farmers and consumers, boosting local communications and achieving a large reduction in traveling time and costs.
Comment from D&AD Community
We’re at an interesting point socially where people are incredibly interested in where their food comes from, so provenance is not about fine wines anymore it’s also about the cucumber that you buy in the corner store.
— Alex Hulme, Director, Universal Design Studio and Map Project Office
