UNIQLOCK
It’s a fusion of dance video routines, time signal music and clock utility. It’s a 24/7 presentation of UNIQLO clothing. We named it UNIQLOCK. It automatically became a tool to connect UNIQLO and the world’s bloggers, as buzz builders. The bloggers were motivated by seeing the website’s world map which visualised the growth in the number of users. Screensavers and shop installations were also released to enhance the UNIQLOCK experience from personal desktops to the UNIQLO stores.
- Online AdvertisingDigital Advertising Campaigns
Year
- 2008
Country
- Japan
Creative Director
- Koichiro Tanaka
Executive Creative Director
- Yoshiaki Nagasaki
Interactive Designer
- Keiichi Tozaki
- Yukio Sato
Art Director
- Takayuki Sugihara
Copywriter
- Koichiro Tanaka
Director
- Yuichi Kodama
Producer
- Hiroyuki Kojima
- Takaharu Hatori
Choreography
- Air:man
Digital Agency
- Projector
Advertising Agency
- Paragraph
Marketing Manager
- Kentaro Katsube
Sound Design
- Fantastic Plastic Machine
Client
- UNIQLO
Brand
- UNIQLOCK
It’s a fusion of dance video routines, time signal music and clock utility. It’s a 24/7 presentation of UNIQLO clothing. We named it UNIQLOCK. It automatically became a tool to connect UNIQLO and the world’s bloggers, as buzz builders. The bloggers were motivated by seeing the website’s world map which visualised the growth in the number of users. Screensavers and shop installations were also released to enhance the UNIQLOCK experience from personal desktops to the UNIQLO stores.