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D&AD Annual 2020

umoja - Ethical Leisure Brand
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  • ImpactDesign/Brands

Country

  • Germany

Client

  • TSG 1899 Hoffenheim

Design Agency

  • Mutabor Design

TSG Hoffenheim is the founder of the first truly fair textile and lifestyle brand - Umoja. From cotton harvest to dyeing, from sewing to shipping, the entire value chain in Uganda is fair and sustainable. The Umoja Tribe is geared for growth and intends to acquire new partners for the development aid movement. It represents a fresh and serious lifestyle brand. The first collection was made public in November 2019.