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D&AD Annual 2020

UCL Disruptive Thinking Since 1826
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  • Graphic DesignSignage & Environmental Graphics

Country

  • United Kingdom

Client

  • University College London

Creative Director

  • Jack Renwick

Designer

  • Jon Newman
  • Susie McGowan

Senior Designer

  • Ash Watkins

Design Director

  • Tom Rogers

Junior Designer

  • Fergus Tillyard
  • Isaac Williamson
  • Connor Edwards

Writer

  • Ash Watkins
  • Susie McGowan
  • Maf Bishop

Account Director

  • Stephanie Tyler

Design Agency

  • Jack Renwick Studio

University College London is building a campus on the London Olympic Park. Hoarding transformed the site into an educational installation, communicating who UCL is and the important work it does. The hoarding focuses on UCL’s groundbreaking research today, demonstrating how its disruptive approach to research and teaching makes positive change locally and globally. Interlocking images show a current global issue with UCL’s response, disrupting the problem and leading the way towards a solution.