Tokyo Motor Show 2019
Attendance at the Tokyo Motor Show had been in decline for years, due to a narrow focus on promoting new cars to a primarily male audience. In 2019, Dentsu Inc vastly expanded the event area and offered attractions that appealed to young and old, men and women alike. A visual motif depicting a vibrant mobility-based future, was used in all communications as well as the event area itself. With attendance climbing 70%, including a threefold increase in children under 15, Dentsu Inc was able to rebrand the event as a true celebration of mobility’s expansive future and openness.
- BrandingCampaign Branding & Identity
Country
- Japan
Client
- Japan Automobile Manufacturers Association
Production Company
- Session Film, Inc.
- amana inc.
- TYO MONSTER
- Hirayama Advertaising Office
- Dentsu Live Inc.
- OMNIBUS JAPAN Inc.
- PIANO Inc.
- ADBRAIN Inc.
- Soli Consultants, Inc.
Illustrator
- Aleksandar Savic
Producer
- Takaharu Hatori
- Motoo Hahn
Production Manager
- Asako Watanabe
Director
- Mizuhiro -
- Yoshinaka Ono
Animator
- Mizuhiro -
Music Producer
- Keisuke Tominaga
Sound Mixer
- Takuji Kobayashi
General Manager
- Reiko Goto
Manager
- Hiroyuki Sato
- Akira Oishi
- Naoki Sano
Event Producer
- Yuma Takenaka
- Kenji Ozaki
Print Director
- Kenta Nakayama
Photographer
- Hiromitsu -
Retoucher
- Akira Takeuchi
Photo Producer
- Hayato Satomi
Copywriter
- Ryo Kuribayashi
- Zal Sethna
- Kohji Hirayama
Editor
- Miki Iimura
Advertising Agency
- Dentsu Tokyo
Creative Director
- Yoshinaka Ono
Art Director
- Yoshinaka Ono
Communication Planner
- Ryo Kuribayashi
- Aya Nagai
Creative Producer
- Chiyo Hisano
Designer
- Yusuke Takahashi
- Ai Onodera
Attendance at the Tokyo Motor Show had been in decline for years, due to a narrow focus on promoting new cars to a primarily male audience. In 2019, Dentsu Inc vastly expanded the event area and offered attractions that appealed to young and old, men and women alike. A visual motif depicting a vibrant mobility-based future, was used in all communications as well as the event area itself. With attendance climbing 70%, including a threefold increase in children under 15, Dentsu Inc was able to rebrand the event as a true celebration of mobility’s expansive future and openness.
