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D&AD Annual 2020

The World Addressed
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  • Creativity for Good (White Pencil)Service Innovations

Year

  • 2016

Country

  • United Kingdom

Creative Technologist

  • Will Henderson

Director

  • Jack Waley-Cohen

Design

  • what3words

Chief Executive Officer

  • Chris Sheldrick

Marketing Director

  • Giles Rhys Jones

what3words is a location reference system based on a global grid of 57 trillion 3mx3m squares. Each square has been pre-assigned a fixed and unique 3 word address. Easier to remember & communicate than GPS, more flexible than dropping a pin and more accurate than street addressing it is a universal and human-friendly system. The what3words ecosystem of apps and code is used in over 170 countries by governments, business and NGOs it is helping packages, post and aid to be delivered more easily and is ensuring that friends are met and business are found.