The #UNIGNORABLE Tower
Toronto has more than 116,000 families struggling to put a roof over their heads. However, this problem goes unnoticed as the city appears to be prosperous and thriving with its ever-growing skyline. Targeting residents of the city, TAXI Toronto/Montreal/Vancouver created the #UNIGNORABLE Tower - a mobile AR experience that imagines the tower we would need to visualise every Toronto family that can’t afford a place to live. The city’s most beautiful vantage points became AR activation sites, prompting people to engage with the experience, learn about the problem, and donate to help support struggling families.
- DirectDirect Response/Ambient
Country
- Canada
Client
- United Way
Producer
- Dennis Soler
- Kelsey-Lynn Corradetti
Account Director
- Heather Osbourne
Account Executive
- Leigh Anderson
Project Manager
- Shawne Elnicki
Photo Editor
- Andrew O'Driscoll
Editor
- Anna Vershinina
Art Director
- Dan Cantelon
- Will Cuthbert
Copywriter
- Marc Levesque
- Michael Mehrasa
Global Chief Creative Officer
- Debbi Vandeven
Chief Creative Officer
- Jason Xenopoulos
Executive Creative Director
- Alexis Bronstorph
- Joao Coutinho
Creative Director
- Frank Macera
Advertising Agency
- TAXI Toronto
- TAXI Montreal
- TAXI Vancouver
Toronto has more than 116,000 families struggling to put a roof over their heads. However, this problem goes unnoticed as the city appears to be prosperous and thriving with its ever-growing skyline. Targeting residents of the city, TAXI Toronto/Montreal/Vancouver created the #UNIGNORABLE Tower - a mobile AR experience that imagines the tower we would need to visualise every Toronto family that can’t afford a place to live. The city’s most beautiful vantage points became AR activation sites, prompting people to engage with the experience, learn about the problem, and donate to help support struggling families.